Circa
Your friend from sunset to sunrise.
Duration
Sept - Dec 2025
Scope
User research, prototype, brand identity
Tools
Figma
The Problem
While we all know the importance of sleep, few of us actually get enough rest every night. Numerous factors such as demanding responsibilities, overstimulating environments, and personal health issues on top of the current state of the world lead to many struggling with falling (and staying) asleep.
The Solution
A smart alarm clock with features that helps folks fall asleep, wake up and prevent phone use (or doomscrolling) at bedtime. The clock would be fully functional on its own - while it can connect to Wi-fi to access extra content, no internet connection nor app is required to navigate the clock.
Competitive Analysis
Numerous existing smart clocks were studied for product research. In-depth analysis was completed on the Hatch Restore 3 (the primary inspiration for Circa’s concept), the Loftie Smart Alarm, and the Philips SmartSleep.
Psychographic Profiles
Journey Map
Both in their 50s and well-established in their careers, Bob and Linda’s two decade-long marriage has been smooth sailing... except for their clashing alarms. Bob is a teacher and starts his day at 6:30 AM, while Linda is an accountant and gets up at 7:15 AM. Sharing a bed, Bob’s alarm always wakes up Linda forty-five minutes before her own alarm goes off. This annoyance has been a point of friction between the couple for some time now, turning to Circa for a potential resolution.
Site Map
Brand Identity
Sketches
Lo-Fi Prototype
Mid-Fi Prototype
Final Prototype
Product Design
